By bringing our beloved, age-old tradition up to the next level.

Last night, a multitude of no less than 700-something Harvard undergraduates ran naked laps around the Yard in a collective state of euphoria.

Donning masks, hats, fake wings, tails, and what-have-you, participants clearly went through thoughtful preparation for this year’s Primal Scream.

“It took me about half an hour to paint it black down there,” said an anonymous participant bearing the lettering “OCCUPY THIS” across his stomach, with an arrow pointing down to his proudly painted crotch.

“This year I definitely witnessed more exposed genitalia than last year. Harvard students are getting better and better at this,” said an unnamed sophomore who has taken part in three Primal Screams, including last night’s.

Meanwhile, the Occupiers took this opportunity to rally more students’ support by giving out free hot cider and cookies to the Screamers, claiming that they “support any kind of freedom of expression, be it naked or clothed.”

Occupiers giving out free cider

The things we write on our butts

Be naked, be merry

The Harvard University Band braving the chilly night to serenade Primal Screamers.